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# How to use price categories to set up variable pricing for your products.

Price categories let you set up variable pricing for businesses you share products with through TrueConnect, as well as custom pricing for your Add to Cart widget.

Price categories should only be used if you plan to offer unique pricing to a partner or outside sales source through TrueConnect. These additional categories will not affect your internal users or product listings.

You can also assign a price category to the standalone Add to Cart button. To configure this, go to **Website Tools > Add To Cart Button**.

![Animated walkthrough of setting up price categories for a product](https://storage.crisp.chat/users/helpdesk/website/d28fcb1a5b3e9000/d677ec28-27ad-45a0-bac3-830f48_acmb8s.gif)